Training > InsideMobile Conference

Mobile Conference: InsideMobile

Learn the ins and outs of mobile programming, design and business at InsideMobile, co-presented by O'Reilly and 360conferences


What will I learn? | About this event | Who should attend? | What's Included? | Sessions | Speakers

This Conference has Concluded
The two sessions were presented live during July 2010.


Schedule
July 26, 2009 and July 27, 2009
This 2-day workshop runs from 8am - 5pm each day.

Location
eBay Conference Center
2161 North First Street
San Jose, CA 95131

Learn what it takes to build applications using the top mobile platforms, including iPhone, BlackBerry, Windows Mobile, Android, Palm webOS, and Symbian in this focused event. You'll discover the strengths and quirks of each platform, and get a chance to network with established mobile developers.


What will I learn?

  • Get the basics of developing on major mobile platforms such as iPhone, BlackBerry, Windows Mobile, Android, Palm webOS, and Symbian
  • Learn how to develop for the small screen, and how to deal with other mobile platform eccentricities
  • Discover ways to monetize mobile applications
  • Know what it takes to develop for more than one platform at a time
  • Become familiar with the tools you'll need to be a successful mobile developer
  • Understand the differences among platforms and what makes each one unique


About this event

The mobile industry is exploding with dozens of smartphones and thousands of applications built on several, very distinct platforms. Now that BlackBerry, Windows Mobile, Android, Palm webOS, and Symbian are poised to give iPhone a run for its money, which is best for developing apps? The framework that's easiest to use? The one with the most innovative features? Or the platform most likely to give your app the greatest exposure?


InsideMobile will show you how to work with the top mobile platforms available today – all in one exhilarating, extremely focused conference. If you already develop mobile apps and want to work with other platforms, or if you want to join the ranks of this growing sector, this is a must-attend event.



Who should attend?

  • Mobile developers who want to learn about other mobile platforms
  • Developers interested in building mobile apps
  • Tech-savvy managers looking for the best mobile platform for their company's projects
  • Mobile enthusiasts who want to build applications for their own use
  • Business developers exploring ways to profit with mobile platforms


What's Included?

  • Continental breakfast and lunch.


Sessions

Sunday
8 a.m. - Noon Palm Pre Basic App Workshop, Eric Marthinsen and Gary Smith PhoneGap Training with the Experts, Rob Ellis and Brock Whitten
1 - 5 p.m. Palm Pre Advance Topics Workshop, Christian Sepulveda Ian McFarland Designing Mobile Experiences, Brian Fling

Monday
8:30-9:30 a.m. Keynote
9:40-10:40 a.m. webOS: The Platform You Already Know, Eric Marthinsen and Gary Smith What's Next? How Mobile is Changing Design, Brian Fling Maxing Out Mobile: Persistence and Virtual Economies, Francisco Diaz-Mitoma Building a Field Service Application with Android, Frank Ableson
10:50-11:50 a.m. Introduction to Intelligere Flash Lite Server,, Giorgio Natilli Mobile Apps: Business Toolkit for the Manager, Romain David Mobile Browsing Trends and Developments, Raj Singh Intro to XMLVM, Arno Puder
11:50 a.m.-1 p.m. Lunch
1-2 p.m. Robust Networking and Analytics for Mobile Apps, Mahipal Raythattha Mobile Widget Development, Maximiliano Firtman Tap into the Growing iPhone and Android Market Using Your Web Development Skills, Jeff Haynie Unifeye Platform for Mobile Augmented Reality, Noora Guldemond
2:10-3:10 p.m. iPhone Primer for Java Engineers, Gus Holcomb Using Apps to Drive Multi-Platform Service Revenue, Alex Quilici Symbian.org Augmented Reality on Mobile Devices, Robert Rice
3:20-4:20 p.m. Keynote: Beyond the Tile, Phil Libin
4:30-6 p.m. Panel: Evolution of Mobile: Beyond the Phone
Panel: Monetization of Mobile: Show Me the Money

Speakers

Frank Ableson
Frank Ableson is an entrepreneur with a passion for delivering innovative mobile and embedded solutions. He has co-authored Unlocking Android, published by Manning and he is the Mobile Editor for Linux Magazine. Frank resides in northern New Jersey with his wife and five children.


Eui-Suk Chung
Mr. Eui-Suk Chung is vice president of R&D at Samsung Mobile Communications Division. He leads the mobile enabling group at the Samsung San Jose Lab with a primary focus on Open OS. As one of the early smartphone proponents, Mr. Chung has led the development on some of the most influential mobile phone products of the smartphone generation. He led and successfully launched a number of smartphone projects at Samsung including Blackjack for AT&T and Mirage for Europe. In 2008 he initiated the mobile enabling team, spearheading innovation in the field of smartphones and third-party developer APIs, including the Samsung Mobile Innovator developer program. Before joining Samsung, Mr. Chung developed his passion for mobile applications, and pioneered development of advanced mobile applications from the early years of 3G networks at a variety of leading companies including Ericsson, Brience and Openwave. He has also been a strong supporter and active participant in OMA and W3C.


Romain David
Romain David is a wireless professional with over nine years of experience. He is currently director of mobile products at Lumos Labs Inc. Prior to joining Lumos Labs in 2008, Romain worked at Apple, where he served as product marketing manager for the iPhone. Prior to joining Apple, Romain worked at France Telecom - Orange Group, where he served as product manager and initiated the operator's first developer program for mobile applications. Romain currently serves on the advisory board of Lilikoi, Inc., the company behind the mobile survey platform HaveASec.com.


Francisco Diaz-Mitoma
Francisco is a founder and vice‐president of strategy at Tonnect. Tonnect enables mobile gaming services. The technology solution allows game developers to focus on the content while Tonnect manages the community and scaling infrastructure. Prior to founding Tonnect, Francisco architected the Gladiator Framework for Titan Gaming Inc. He designed a highly scalable, multi‐node game‐agnostic multiplayer framework to seamlessly support PC titles such as Call of Duty 4, Team Fortress 2 and Counterstrike Source. Titan Gaming Inc. is a Sun Microsystems Partner. Francisco has collaborated with various non‐profits including Sonny Fox Consultants, an initiative by the former President of Academy of Arts and Sciences, to execute ecoeducation strategies.


Rob Ellis
Rob Ellis is a software developer at Nitobi Inc. As one of the PhoneGap creators, Rob is focused on trying to make mobile device application development easy and open. At Nitobi, Rob is part of a team that makes Web applications easier to use by building software that allows both developers and end-users be more effective.


Maximiliano Firtman
Maximiliano Firtman is a developer focused in mobile and RIA development. He is a professor in web and mobile technologies, and founder of ITMaster Professional Training. He is author of many books in Spanish, including Java ME, ASP.NET, AJAX Professional Web 2.0 and he is working on a Flex 4 framework book. He is founder and manager of ARFUG (Argentina RIA & Flex User Group), an official Adobe User Group covering many RIA technologies, including AJAX, Flex, AIR and Silverlight. He is a Forum Nokia Champion since 2006, a recognition program from Nokia for top mobile developers worldwide, and he has developed many mobile projects, such as MobileTinyURL.com and widgen.com.


Brian Fling
Brian Fling has been working in both the mobile and web industries for close to a decade as an entrepreneur, consultant and employee. Brian has worked with everyone from Fortune 50 brands to small startups, helping them navigate and make the most of the mobile space. After spending years working with well funded mobile companies that have failed miserably, he has gained a unique perspective on the industry. Avoiding the hype and jargon that plagues the business, Brian seeks to educate people on the tried and true principles and techniques to building cost effective mobile experiences. Brian is a frequent speaker and author on the issues on mobile design, the mobile web and mobile user experience. He was the primary author of the free dotMobi Mobile Web Developer's Guide, downloaded thousands of times over. He is currently writing a book for O'Reilly entitled Mobile Design & Development due out later this year.


Noora Guldemond
Noora Guldemond joined metaio GmbH in 2007, after which she was involved in the development of metaio’s sales within Europe. Today, Noora is serving as business development manager at the California office of metaio, Inc. where she is responsible for Northern America.


Jeff Haynie
Jeff Haynie is co-founder and CEO of Appcelerator. He is a long-time serial entrepreneur, technologist and blogger. Previously, Jeff was co-founder and CTO of Vocalocity, a software provider in the communications arena and before that, CTO of eHatchery, a digital incubator and off-shoot of Bill Gross' idealab!. Jeff has worked on numerous standard committees such as IETF and W3C, as well as a core contributor to a number of important open source technologies, including JBoss and OpenVXI. Jeff served with distinction in the U.S. Navy and blogs at blog.jeffhaynie.us.


Gus Holcomb
Gus is a principal engineer with Twin Technologies where he is responsible for architecting client's mobile applications, especially for the iPhone. Originally grounded in Java, Gus made a successful leap to iPhone development and has led projects to optimize data retrieval for low bandwidth networks, coordinate design, engineering and QA resources. He is also well versed in Web services, cloud computing, and integrated social media.


Phil Libin
Phil Libin is CEO of Evernote. He is an entrepreneur and executive who has led two Internet companies from the very beginning to proven commercial success, and helped three others through rapid growth. Prior to joining Evernote, Phil founded and served as president of CoreStreet, currently one of the top companies providing smart credential and identity management technologies to governments and large corporations throughout the world. Previously, Phil was founder and CEO of Engine 5, a leading Boston-based Internet software development company acquired by Vignette Corporation in early 2000, where he went on to serve as principal architect and chief technologist for applications.


Eric Marthinsen
Eric Marthinsen is a software architect with over 12 years of experience developing scalable infrastructures for start-ups. He participates in all aspects of the project, including setting the vision and technical strategy, implementation, and operational integration. He has worked for companies like SmartPak Equine (online retail), Daily Grommet (community commerce), EthoSafe (content collection and analysis), and ElderCareLink (metadata and search). Prior to Agile Commerce>, Eric was the Director of IT for Pile and Company (consulting), Agency Compile (online directory), and 4CDs (online retail).


Ian McFarland
Ian McFarland is a principal and vp technology at Pivotal Labs. Ian started working with worldwide distributed hypertext systems in 1989, working with Ted Nelson at Autodesk. He was on the launch team at HotWired, and was one of the four people who by circumstance would determine that banner ads would be 468x60. After HotWired, he founded Neo Communication, a consultancy working with companies like IDG and Sony. At Neo, he started doing Java development in 1995, developing the first client-server application ever built in Java, as part of the public launch of Java at SunWorld. He was Java Evangelist at Symantec for VisualCafé, and was senior director of technology at HSX.com, before returning to consulting, and later writing Mastering Tomcat Development for J. Wiley and Sons. He joined Friendster in 2004 as employee No. 4, becoming chief architect as the company grew from 120,000 to 6,000,000 users. Ian speaks frequently on the importance of Agile, Rails and the Cloud, both from a business and a technical perspective.


Giorgio Natili
Giorgio Natili is an Adobe community expert, a W3C member and was a Forum Nokia Champion. He is head of his own company, GNStudio, which has been operating in the Web development field for the past seven years. He focuses on Adobe Flash, Fireworks, Dreamweaver, ColdFusion, Flash Media Server, Flex and their integration, as well as accessibility both in HTML and Flash. More recently his interests have broadened to include developing mobile applications and e-learning tools. He also works on various education initiatives to spread awareness on accessibility issues, especially to Flash developers.


Arno Puder
Arno Puder is an associate professor at the San Francisco State University. Prior to his current position, he worked for AT&T Labs Research and Deutsche Telekom AG. His interests include middleware, ubiquitous computing, and applications for sensor networks. He is one of the founders of the Open Source CORBA implementation called MICO.


Alex Quilici
Alex Quilici joined YouMail as its CEO in February 2007. Prior to that, he was the co-founder and CEO of Quack.com, a voice portal company founded in July 1999 that was sold to AOL in August 2000. After the AOL acquisition, he remained at AOL, and was a key member of the team that led AOL's Voice Services division to launch a set of successful voice services, including AOLbyPhone, AOL Voicemail, and AOL Call Alert, that wound up with over 1 million paying subscribers and $50 million in annual revenue. He is a board member of NeoEdge Networks, a strategic advisory board member of Jefferson Partners, and a member of the Tech Coast Angels. He is the holder of several voice-service related patents, and has written a series of best-selling computer science textbooks.


Mahipal Raythattha
Mahipal is a founder and Chief Technology Officer at Tonnect, a mobile networking platform for developers. Tonnect provides scaling and cross-platform networking services, allowing developers to focus on specific content and user experience. Mahipal brings the experience of running PigLit, an iPhone app and game studio with a large catalog of published apps. Before founding Tonnect, Mahipal contributed to robotics research at NASA’s Jet Propulsion Laboratory, and he has 10 years of experience programming in various scientific and commercial applications.


Robert Rice
Robert Rice is an author, technology entrepreneur, futurist, and a recognized pioneer in mobile augmented reality. With more than 17 years of experience, he is a passionate innovator and is continually seeking to advance the state-of-the-art of dynamic and interactive technologies. Robert is the author of MMO Evolution and a contributing author in Working through Synthetic Worlds. Robert is the CEO of Neogence Enterprises, chairman of the AR Consortium, and the executive director of the National Institute of Virtual and Augmented Reality and Simulations (NIVARS). Robert is the creator of the Immortal Destiny Project and is the former publisher of Storm Riders Online. His next book, Mirascape, is expected to be published in 2010.


Christian Sepulveda
Christian Sepulveda is a principal and vp business development at Pivotal Labs. From 2003-2005, Christian was vice president of engineering at Nominum, a leading provider of industry-leading network naming and addressing solutions. Before joining Nominum, Christian was co-founder of the GaiaCom Corporation, a New York-based consulting and software development firm. He has worked in a diverse set of industries, from finance to fashion, on both commercial software and internal IT applications.


Raj Singh
Raj Singh is a mobile industry veteran having worked in all aspects of mobile over the past 10 years. Currently, Raj is vice president of business development for Skyfire, a mobile browser that supports the full Web including Flash 8, 9, Javascript and Quicktime. Most recently, Raj was consulting with Dell Mobile assisting them with their global SMS and WAP strategy. Prior to Dell, Raj co-founded venture-funded Veeker, NBC’s mobile video citizen journalism service and boot-strapped ToneThis, CNET’s top ringtone creation product. Raj is a regular mobile writer and speaker including formal and guest blogging for GotoMobile, O’Reilly Emerging Telephony and VisionMobile. Raj has also made contributions to a number of mobile user and expert groups including the JCP, MMA and the Bluetooth SIG. For more information, please see www.rajansingh.com.


Gary Smith
Gary Smith is a veteran IT leader. Prior to Agile Commerce, Gary was the CIO and VP of Technology for SmartPak Equine. At SmartPak, Gary helped them achieve national recognition on the INC 500 list in 2005 and 2006. Under his leadership, the IT team was completing hundreds of project per year with the lowest level of software defects in the company's history. Before SmartPak Equine, Gary was a project manager and architect with Sapient, where he developed critical line-of-business applications for energy trading and risk management, logistics, and financial services.


Brock Whitten
Brock Whitten is a creator of the open source PhoneGap project. Brock is passionate about community-driven projects and cares about enriching the software ecosystem. Brock is a software developer at Nitobi Inc. He speaks regularly at conferences and is an advocate of open web standards.



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Call for Papers
InsideMobile has two goals:

1. Give developers an opportunity to get in-depth knowledge of multiple mobile platforms. You'll walk away knowing which technology works best for you.

2. Provide an open forum and networking event where developers can engage in technology-agostic conversations. This way you can talk about the general problems and frustrations of the space vs. the individual technology.

If you have a session you'd like to present at InsideMobile, submit the following information to info [at] 360conferences [dot] com
Name
Email
Blog URL
Twitter ID
Short biography and photo
Session title and description
Session track choose from:
- Designing for the Mobile Space
- Development Tips, Tricks and Stories
- Business Side of Mobile Development
- Hands-on Deep Dive
Session level (100-300; 100 is easy, 300 is advanced)